Being criticised as out of touch with global cultural trends while being a resource-hungry event, the Venice Biennale's existing galleries hinder its ability to display trending digital art media. Despite the surge in popularity of immersive art, its implementation is far from ideal. The deficiencies from both contexts have provided an opportunity to speculate upon an unexplored architectural typology, an immersive art gallery within the Venice Biennale.

The project combines technological advancement, environmental consciousness, and trending art forms into one narrative. This agenda is reflected by a simulated growth texture that responds to sunlight. The simulation is applied onto the immersive gallery external envelope as a heat dissipation device, mitigating the risk of expelled heat being transferred back into the interior, saving operational energy. Ultimately, the design process inevitably interrogates both physical and digital interpretations of reality and challenges what it means to be phygital.