Exploring how the experience of architectural space can be elevated through the careful manipulation of the visual gaze, a factory and store gallery for an Italian shoe atelier is proposed amidst the ruins of an ancient Roman aqueduct. The picturesque offers one of the earliest forms of the tourist gaze as an artificial construct and building on these foundations, a contemporary spatial ‘frame’ is conceived. The architecture samples and manipulates fragments of the Italian landscape, with landscape not meant as the view itself, but a picture of it, an artist’s impression.