The Bartlett
Summer Show 2023
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If You Know, You Know

Project details

Programme
Unit UG2
Year 3

This project focuses on the street fashion community in East London’s Brick Lane area, catering to enthusiasts of the popular subculture of streetwear. Streetwear fashion emphasises exclusivity, limited edition releases, and a direct-to-consumer approach. The project aims to provide a dedicated space for urban creatives who connect through social media, showcasing their designs made in makeshift studios and photographing them in makeshift photo shoot sets. It recognises the need for infrastructure to support these designers and seeks to fill such a space through a centre that supports self-built fashion.

Brick Lane Circa 1970 and Social Media Survey

Historically, Brick Lane and the wider area of East London were renowned for their clothing production infrastructure. Spaces across Brick Lane were organised vertically with sales on the ground floor as shown in this diagrammatic drawing.

Architecture for Self-Build Fashion

This building provides spaces for each stage of streetwear production. The ground floor will house a showroom for the clothing designs. This provides ease of access and a view from Brick Lane, with design studios and making spaces above and below.

Stitching Concrete

This project uses garment concrete in its facade design: a method for upcycling clothes for architecture. The 'stitched' facade aesthetic was explored by designing steel brackets that connect the panels.

Streetwear Fashion Production Space

A floor purely for production, providing tables for pattern cutting; sewing tables that receive plenty of daylight as this work requires a high degree of precision; and a screen printing area which is a staple for a streetwear brand.

Runway Entrance

A runway-inspired entrance into the building at the back of the site: a spatialise interpretation of the ‘if you know, you know brand’ phrase.

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The Bartlett
Summer Show 2023
23 June – 8 July 2023
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